A cosmetic manufacturer walked into an industry event and walked out with 37 meetings in 3 days.
Done correctly, it will become your personal ATM, serving up a steady stream of high-quality leads eager to hear more about your product or service.
Every · Single · Day.But this isn't just a 'meeting-generating' tool.
Cold outreach gives you real-time market intelligence that will sharpen your offer, accelerate your growth, and change the entire trajectory of your business.
(real stories from my clients)
A cosmetic manufacturer walked into an industry event and walked out with 37 meetings in 3 days.
A research company landed daily meetings with companies like Google, IKEA, and Unilever. We got them so many meetings, we ended up replacing their entire BDR team.
A medical device company closed a $250,000 deal after sending the first email of their first ever campaign.
Cold outreach, for all its possibilities, is hard. REALLY hard.
It's more art than science.
A delicate balance of 'just the right' audience with irresistible messaging.
Getting it right is like threading a tiny needle.
I have been running cold outreach campaigns for 15 years.
I have made every mistake it is possible to make: wrong audiences, weak messaging, and tech that killed deliverability.
I know exactly where the system breaks down because I have broken it myself, in every direction.
But I now know EXACTLY what works so you can get high-quality meetings on tap, no matter the industry.
During my upcoming LIVE event, I will share two hours of pure cold gold. I will show you how to:
You've built your business on inbound: LinkedIn posts, SEO, email. You've always been curious about cold outreach. You are eager to test this sales avenue but you don't want to feel spammy or off-brand.
You're the entire sales department. The tools are everywhere. The advice is contradictory. You know cold outreach works. You just need someone to show you the most efficient, effective way to do it.
You're a cold outreach veteran. It has worked for you. But recently, something shifted. The replies dried up. You know the game has changed. You're ready to learn the new rules.
I am a professional writer, strategist, and seasoned marketer. A Stanford graduate, I launched my career at Ogilvy & Mather and ran BBDO Europe's billion-dollar network as part of a 4-person team before starting my own agency.
My client roster includes Nike, LEGO, L'Oréal, and Ericsson, as well as countless start-up companies.
I am the author of Tiny Thunder, a best-selling book about how to use metaphoric storytelling, described as the "most original marketing concept in decades."
I have run cold outreach campaigns for almost 15 years for hundreds of offers and dozens of industries including physical security, SaaS, medical device, cosmetic manufacturing, construction and more.
This masterclass takes place on May 14th.
12 pm EST
Can't make it live? No problem — everyone who registers receives a full recording.
$100 Grab Your Spot Now