A 2-Day Live Virtual Intensive
May 7–8, 2026
Is Your Cold Outreach
a Walkman
in a Spotify World?
Maybe It's Time To Upgrade.
Maybe It's Time To Upgrade.
You've heard the promise of cold outreach. Once it's dialed in? It's money on tap.
A steady, reliable stream of high-quality leads landing in your inbox every single day.
But here's the truth nobody tells you.
It's hard. Really hard.
It's an art. A delicate balance of audience, messaging, offer and tech.
It's like threading a needle.
You need audience precision. Your offer must be unique and it must answer an urgent need. You must communicate that in a surprising, fresh way in 100 words or less. Finally, you need to master the tech piece so your email actually gets seen.
Miss any one of these? Nothing works.
Here's what happens when you get it right.
A cosmetic manufacturer walked into an industry event and walked out with 37 meetings in 3 days.
A research company landing daily meetings with Google, IKEA and Unilever — so many meetings I ended up replacing their entire BDR team.
A medical device company that closed a $250,000 deal after sending the first email of their first ever campaign.
Cold outreach done right doesn't just fill your calendar. It can change the entire trajectory of your business.
Two days. Everything I know. Ten spots. One chance at the founder's price.
10 spots only. 2 already taken. 8 remaining.
You've built your business on inbound: LinkedIn posts, SEO, email. You have been playing the long game. But you've always been curious about the immediacy of cold outreach. Tempted but hesitant. You don't want your campaigns to feel spammy or off-brand.
You're the entire sales department. The pressure is real. The tools are everywhere. The advice is contradictory. You know cold outreach works. You just need someone to show you the most efficient, effective way to do it. You want to stop guessing and start closing.
You're a cold outreach veteran. It has worked for you. But recently, something shifted. The replies dried up. The meetings stopped booking. You know the game has changed. You're ready to learn the new rules and start filling your pipeline with quality leads again.
The old playbook is dead.
But just because the old cold doesn't work, doesn't mean outreach isn't still the smartest way to get new clients.
You just need to know how.
Two days. Everything I know.
I am a professional writer, strategist and seasoned marketer. A Stanford graduate, I launched my career at Ogilvy & Mather and ran BBDO Europe's billion-dollar network as part of a 4-person team before starting my own agency.
My client roster includes Nike, LEGO, L'Oréal and Ericsson, as well as countless start-up companies.
I am the author of Tiny Thunder, a best-selling book about how to use metaphoric storytelling, described as the "most original marketing concept in decades."
I have run cold outreach campaigns for almost 15 years, routinely enjoying open rates of 67–85% and response rates of 8–20%, as well as up to 5 meetings a day for both myself and my clients.
This is the very first time I am offering the Cold Gold Studio. I will limit participation to 10 people only — an intimate gathering to ensure you walk away with a complete cold outreach system that converts.
Apply for Your Spot